30 Apr 2018
Dhahran – The King Abdulaziz Center for World Culture has signed an exciting new agreement with National Geographic to produce content, exhibitions and live shows, over the next five years.
The Memorandum of Understanding was signed today [March 27] in New York City. The deal will bring together one of the globe’s most established media brands with one of the world’s newest emerging hubs for knowledge and creativity.
The agreement will lead to new content creation across TV, digital, social and print platforms, distributed to both Saudi and global audiences, thus increasing the Kingdom’s international profile and reputation in emerging creative industries. It will also provide new opportunities for young Saudis to travel to China and U.S. and students in those countries, to travel to Saudi Arabia. .
The King Abdulaziz Center for World Culture is a Saudi Aramco initiative aimed at promoting knowledge, the creative arts and cultural exchange. It is part of the Kingdom’s aim to develop itself as a new regional center of innovation and creativity.
National Geographic’s revered story telling from the best and brightest scientists, explorers, photographers and filmmakers, is enjoying its 130-year anniversary in 2018. The deal will see the Center and National Geographic collaborate on a number of groundbreaking programs.
Nasser Al-Nafisee, vice-president of Saudi Aramco, said: “These are exciting times for the Kingdom of Saudi Arabia. We believe that this Memorandum of Understanding has the potential to make a lasting, tangible and positive impact on Saudi Arabia and to promote knowledge, creativity and culture. This agreement has the potential to showcase Saudi talent and creativity worldwide and give our young people the skills and insights they need for the challenges of the future. We are looking forward to this partnership and the opportunity to work with National Geographic in the coming years and we believe that this collaboration will be fruitful for both parties.”
Gary E. Knell, the CEO of National Geographic, said: “This partnership reflects our mutual desire to entertain, enlighten and educate global audiences. We are excited to be taking a new Saudi audience through the portal of our yellow border to explore our planet and beyond. And we are equally excited about bringing the story of Saudi Arabia – its people, their innovations, rich history and cultural experiences – to new audiences. This agreement marks what we hope will be many more opportunities to share National Geographic’s unparalleled portfolio of media assets and digital platforms with the Saudi people.
The forum convened chief executive officers of major U.S. and Saudi companies across an array of industries, with Saudi officials to explore opportunities aligned with Saudi Arabia’s Vision 2030.