Our Pulse

Accelerating potential, inspiring minds.

The world is evolving, transforming and changing. And Saudi Arabia is changing at an even more rapid pace. At the King Abdulaziz Center for World Culture (Ithra), we see human potential as the greatest source of change. This is why we are focused on accelerating that potential through encouraging creativity, inspiring minds, and empowering talent.
Ithra is an all-purpose cultural destination. We have created an environment for transformative experiences to unlock the power of potential through mastery in arts, science, literature and innovation.
Our facilities include the Idea Lab, Library, Ithra Theater, Cinema, Museum, Children’s Museum, Energy Exhibit, Archives and Knowledge Tower, all which are housed under one roof to provide visitors with an immersive and transformative experience.
The Center itself is an iconic landmark which reflects its purpose as a beacon for knowledge to illuminate, inspire and catalyze the potential of the Kingdom’s vast talent pool.



We are more than a knowledge hub. We operate at the intersection of knowledge, culture and curiosity to meld experiences, which catalyze innovation.


We kindle creativity to create new ways of doing things out of every encounter and interaction. Our workshops, exhibits and studios converge to ignite creativity.

Cross-Cultural Engagement

In a changing, globalized world, we build cultural bridges by merging traditional culture with global perspectives to create new experiences.